How French Women Shop for Lingerie

How French Women Shop for Lingerie

If you’ve ever wondered how French women shop for lingerie, step into Simone Perele’s flagship boutique in Paris.

Perched on the rue François Miron in the coveted Marais District (the SoHo of Paris), the Simone Perele boutique makes lingerie shopping a dream. After all, French women buy lingerie primarily to please themselves... it’s the experience of having soft laces and exquisite embroidery decorate their body. French women seduce men with their confidence.

The boutique was designed to welcome you into the world of Simone Perele and explore lingerie wardrobing at its finest.

“It’s a space where women feel comfortable, confident and beautiful with personal bra fittings and expert lingerie consultants” said Stephanie Bujard, granddaughter of Madame Perele and brand Director.

“It all began here, in the heart of Paris, where my grandmother created French corsetry nearly 70 years ago and we are so proud to continue her vision.”

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