How to Prolong the Life of Your Bras

How to Prolong the Life of Your Bras

You’ve invested in beautiful bras that fit you comme un rêve (like a dream), so it’s only natural to want to keep them that way for as long as possible. Here are some tried-and-true bra care tips for making your investment last:

Caresse 3D Plunge in Petal

Invest in Quality

Not all bras are created equal. The truth is that great-fitting, high quality bras made with superior materials are going to last much longer than their one-fit-wonder cousins. A well-made bra lasts for about 100-125 wears, assuming they’re well cared for, whereas “short fit life” bras can lose their shape after just a few wears.

Have a Few Bras on Rotation

The golden rule of bra care is to never wear the same bra two days à la suite (in a row). Giving your bra a break allows it to recover from being stretched during the day (yes, being a bra is hard work). Women should have at least 4 or 5 great everyday bras to rotate. Have a favorite? Buy them in multiples.

Store with Care

Spring is the perfect time of year to refresh and reorganize your lingerie. Once you’ve tossed any tattered and très loved bras, store your remaining favorites with love and care. T-shirt, padded or push-up bras can be stacked one behind the other. (This may come as a surprise, but do not fold them in half, as this will damage the cups and twist the center gore). Lace bras and unlined bras can be stored separately, folded in half with the straps tucked inside. Limited on drawer space? Try hanging bras on wall hooks or hangers for easy access.

Delice Sheer Plunge in Moonlight

Pack with Precision

Ever packed a suitcase, admired your meticulous packing job, and then had to squish in your bras and panties? Here are a few tips for properly packing your underpinnings:

  • Buy a small travel case for your bras (they exist!). Though the result is a little bulkier, it’s a sure way to protect your bras (and allow for easy access on the go).
  • For last minute packers, stack bras one behind the other and stash socks or panties behind them to hold the cup shape.
  • Pack near the top or edge of your suitcase to avoid crushing.
Lima Bralette in Ballerina

Hand Wash

The best way to wash a bra is by hand. Use a mild detergent designed for lingerie and soak in lukewarm water and soak your lingerie for 30 minutes. Black or bold colors should be washed in cool water! Rinse, pat try (don’t wring or squeeze) and hang (over the center core to avoid stretching the band) or lay flat to dry. Ne pensez meme pas (don’t even THINK) about tumble drying!

A little love goes a long way for happy, curve-hugging bras!


One thought on “How to Prolong the Life of Your Bras”

  • kim

    I use the cold or cool setting with lingerie bag. When finished I hang on bars above or next to my Honeywell circular air cleaner and they are dry acceptably dry the next day depending on fabric composition.

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